If the data feeding into MMM’s becomes too granular and the analyses of the data within them become too short-term in nature we are misusing the platforms and risk not being able to answer the bigger ...
An early advocate for the potential of artificial intelligence, Louisiana State University business professor Andrew Schwarz says the state needs to invest heavily in both traditional and adult ...
KALAMAZOO, Mich.—Two Western Michigan University faculty members received highly competitive Fulbright U.S. Scholar fellowships to conduct research and teach overseas during the 2024-25 academic year, ...
Ascot has revealed several key leadership appointments as part of its ongoing strategy to enhance underwriting performance and expand its US marine operations. The moves signal a focus on optimizing ...
Without proper data stewardship, marketer's risk not only damaging their reputation but also alienating their customer base and losing substantial revenue.
Combination Creates a Data-Driven Powerhouse Under Statara Solutions Brand Offering Integrated Opinion Research, Advocacy, Analytics and Media Buying Solutions Across Public Affairs, Nonprofit, and ...