Ask a room full of business leaders, marketers and entrepreneurs to define the difference between advertising and marketing, and there’s a pretty good chance you’ll hear a wide array of ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

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Unlike advertising, it’s driven by the customer experience and based ... More than 75% said they had a more positive view of a business when they received text communications from them. Good old email ...

For example, what are your business goals? Do you want to lift your brand presence within a target customer base? And if so, by how much? Or, do you want to take a holistic approach with some winning ...

The Guinness owner cut marketing spend by 2% in the first half of the year, as its new CFO puts the emphasis on “rigour” and ...