Metrics can be seen as the holy grail in content marketing. You’re constantly looking at the number of impressions, likes, ...

Digital transformation is reshaping SME futures. CEO Pham Tien Thanh shares insights from the front lines of Asia’s evolving ...

Medtronic (NYSE:MDT) announced today that it recently submitted its Hugo surgical robot platform to the FDA for a urologic ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Otis delivers mid-single digit organic Service sales growth and strong Service operating profit margin expansion Service net sales up 1% with organic sales up 4% ...