Zhu added that through participation in the exhibition, these companies can learn about the latest industry trends and market demand, enhance brand awareness and influence, better integrate into ...

Running until Feb 12, the event offers an immersive experience for visitors through various interactive zones inspired by the LEGO brand's spring-themed sets. Key highlights include the "Spring ...

George Zhao, the chief executive of Chinese smartphone firm Honor ... "Honor's focus on premiumization should continue if the brand wants to continue building its brand equity and differentiation ...

Luxury brands tap into Chinese mysticism for the Year of the Snake As Chinese consumers turn to spirituality and superstition to navigate life’s challenges, luxury brands are cashing in on mystic ...

In 2025 there will be more Chinese brands than ever before in Australian showrooms, promising greater choice and lower prices as they look to establish themselves among local favourites.

Apple lost its status as the best selling smartphone brand in the crucial Chinese market last year, new data showed Thursday, with a pair of local rivals surpassing it with surging shipments.

Chinese brands are reportedly interested in VW’s cast-off plants in Europe. VW wants to shutter two sites to improve profits harmed in part by a downturn in China. Adapting an existing plant ...

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The latest electric SUV from the Chinese car maker is as long as a Ford Everest and could cost less than a Tesla Model Y.

Stray Kids’ leader Bang Chan has officially been named the new brand ambassador for Italian luxury fashion house Fendi! On January 16, Fendi made the exciting announcement through its social ...