The Making of the President 1960 laid the foundation for election books; it became a bestseller, won Theodore White a ...

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For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

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Ignatius Kaigama has advised political leaders to prioritise governance over politics and fix Nigeria, rather than embarking on political campaigns when the country was bleeding from various fronts ...

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In a recent statement, PAS deputy president Tuan Ibrahim Tuan Man reaffirmed the party's commitment to citing Quranic verses and hadiths in its political campaigns, despite criticism from religious ...