How many times have you ordered something online and the item that arrived was of disappointing quality? Or how many times a new item you bought broke after just one use? From shoes, clothes, cutlery, ...

David Bain wrote last year in The Drum that the ad industry is no longer willing to pay for the experience of over-50s. Now, back on the market, he’s getting a feel for adland’s age ick first-hand and ...