August 10 – Premier League Chelsea have agreed a £40 million per season front-of-shirt sponsorship with sports technology startup Infinite Athlete.

Infinite Athlete has signed a long-term partnership with AI-powered video clipping platform Magnifi with the aim of augmenting its video-based biomechanical analysis tools. While the sides declined to ...

However, without European football at Stamford Bridge, Chelsea's overall revenue still dropped. The club also started last season without a front-of-shirt sponsor, leaving a £40million hole after ...

Chelsea have once again played without a front of shirt sponsor this season after the £40m deal they agreed with Infinite Athlete last season wasn’t continued. The Blues will surely have a ...

Last season saw them belatedly bank £43m from a single-year deal with Infinite Athlete, so 2024-25 has witnessed a sizeable drop on that front. Chelsea currently lead Arsenal commercially ...

Chelsea have held new direct contact with the entourage of Viktor Gyokeres to confirm they are still considering the Sporting CP ace as a striker target for the summer, sources have informed ...

Chelsea co-owner Todd Boehly has overseen a lot of big-money transfers in recent years and they have also handed out a lot of lucrative contracts. The Blues currently have the fourth-biggest ...

Chelsea Handler is no rookie when it comes to taking or sharing drugs with her celebrity pals. The “Fun Size” comedian opened up about her use of “natural drugs” and “micro-dosing ...

Chelsea are leading the race to sign Bournemouth defender Dean Huijsen in a move that would be a boost for head coach Enzo Maresca. Huijsen has a £50 million release clause in his contract that ...