Of all the beauty products in the world, fragrance is my favorite — especially those containing a strong note of vanilla. Yes, yes, I know. The scent can be at times…well, vanilla; sometimes ...

If you buy something, we may earn an affiliate commission. Scroll on to see the best perfume trends of 2025 and shop our editors’ picks. Plum isn’t the only fruit getting its flowers this year.

While chocolates, flowers and jewelry are classic — and basic — choices for Valentine’s Day, perfume or cologne is the most thoughtful gift you can give for the holiday. Whether they prefer ...

When it comes to beauty categories, there is nothing as deeply personal as fragrance. It’s linked to our memories and can change our mood, and unlike skincare, makeup and haircare, it’s more about how ...

#PerfumeTok has spoken and as the beauty world shifts towards Gen Z and Gen Alpha consumers, beauty trends have focused more on individuality and self-expression. We’re less fixated on covering ...

Got a thing for figs? Love some patchouli? (Us too). Well, these are the notes you want to look out for when hunting down your next perfume purchase. Nope, this isn’t a sneaky plug for Ancestry ...

Promise. Obsessed with the power of fragrance? Us too. That’s why we launched Scents of Self, a digital column dedicated to exploring the unique relationship between perfume, people, and ...

Just like Molly Mae, Giorgio Armani Sí, will always be a scent that brings back the fondest of memories. It's a quintessential feminine fragrance that just oozes nostalgia - I'll still mist it ...

Where the aroma of the sea mingles with pine at the place where water meets forest, trees are heavy with fruit and the grass is verdant with fragrance. That, gentlemen, is how perfumers see the world.

Many of them, including This Works’ signature Deep Sleep fragrance, are created to the highest scientific spec in order to achieve maximum efficacy. “At This Works, assessing the impact of an aroma ...