This is according to a WARC Data analysis of company reports. Coca-Cola cut its advertising costs by 35% to just $2.8bn in 2020, the lowest level since 2007. In contrast, PepsiCo maintained budgets, ...

In a world where consumers increasingly expect brands to take a stand on social and political issues, Coca-Cola's Global Chief Marketing Officer, Manuel "Manolo" Arroyo, recently declared that the ...

Vanilla and Cherry Vanilla — the last of which debuted in 2020. In a statement shared with the Associated Press in February, Shakir Moin, the chief of marketing for Coca-Cola North America ...

Coca-Cola is one of the most prominent brands incorporating AI into its advertising. The company’s AI remake of its iconic “The Holidays are Coming” ad showcased technological advancements ...

Coca-Cola is debuting a new flavor – and it's got a hint of citrus in it. Coca-Cola Orange Cream will be available nationwide starting Feb. 10, the Atlanta-based soda company announced on Monday ...

in the 2020 presidential election. “I want to be crystal clear,” Quincey said in 2021. “The Coca-Cola Company does not support this legislation, as it makes it harder for people to vote, ...