In a groundbreaking move, consumer goods titan Coca-Cola has transformed its marketing strategy by harnessing the power of generative AI. Collaborating with OpenAI and Bain & Company, the beverage ...
Coca-Cola, which has aggressively used AI in marketing, says the Kenya Barris-led “Westside’s Finest” is cultural commentary, not a response to creative critics.
Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed ...
Coca-Cola has sparked widespread conversation with its latest AI-generated ad campaign, showcasing a bold new approach that has captivated and divided audiences.Known for its festive traditions ...