Coca-Cola India ran a TV and social media campaign called #BeThe12thMan as part of its sponsorship of the 2019 cricket World Cup; the aims were to grow volume, users and household penetration, and own ...

Coca-Cola, a carbonated soft drinks brand, successfully launched a multi-media campaign that rallied viewers to become India's national cricket team's 12th man, and consequently increasing brand ...

On the other hand, Coca-Cola Zero Sugar has characters including Black Panther, Ms. Marvel, Iron Man and Hulk on its bottles and cans. The specialty packaging comes in several varieties including ...

An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft ...