To remain the world's most iconic brand, Coca-Cola had to win the love of a generation with higher expectations of brands to demonstrate values of inclusivity and diversity. Along came the Olympic ...

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The drinks brand has debuted a new design toolkit developed by JKR for festive campaign work, featuring a new typeface by Brody Associates “Coca-Cola and Christmas are synonymous,” says Kristie ...

Coca-Cola is gearing up for the upcoming NCAA March Madness tournament with an interactive 360-degree multichannel campaign that encompasses mobile, digital, television and social. The Coke Zero Enjoy ...

2018 saw the biggest show on earth – the FIFA World Cup – come back from a four-year hiatus to enthrall the world. And the World Cup remains a special occasion for Coca-Cola as the world’s most iconic ...

Campaign” in partnership with Coca-Cola to ensure diligent waste-management at cricket stadiums during the ICC Champions Trophy 2025, said a press release. “MaidaanSaaf” aims to encourage ...