Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

However, a new possibility has emerged: breaking those limits and unlocking a color previously unseen by human eyes. James ...

L-cones (long-wavelength sensitive): These detect red light.

The color has been has been described as 'dazzling' by one of the select few who were lucky enough to witness it ...

Scientists at the University of California, Berkeley claim they have created a way to trick the human eye, allowing it to see ...

Olo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything in ...

The new jaw-dropping color was found after creating an extensive test with five humans as subjects, making them the first ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

UTC The collaboration also delivers a limited-edition Loop x Coachella Experience 2 Earplugs that quickly became a go-to ...