Incrementality measurement may be a sound methodology, but online ad platforms are not really bringing a steady river of new-to-brand customers with their incrementality-based solutions. Parts of ...

The makers of director Karthik Subbaraj's eagerly-awaited action entertainer 'Retro', featuring actors Suriya and Pooja Hegde in the lead, on Tuesday dedicated their last comic series strip before ...

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Royalty-free licenses let you pay once to use copyrighted images and video clips in personal and commercial projects on an ongoing basis without requiring additional payments each time you use that ...

April 20 is regarded as a day to celebrate all things green — and Jimmy John’s festive box aligns perfectly with the occasion. On its social channels, the brand has embraced people's love of ...

Salman Khan's 'Sikandar' faces a box office slump, earning an estimated Rs 6 lakh on its 20th day, despite the Good Friday holiday. Newer releases like 'Kesari Chapter 2' and 'Jaat' are providing ...

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Black Panther was released as part of Phase Three in the Marvel Cinematic Universe. Once this title dropped in February 2018, Phase Three had already delivered five moneymakers, all but one of ...

Here was a month for counterprogramming movies and maybe the occasional sleeper family film hit before the “real” box office juggernauts hit the marketplace. Today, though, April is a go-to ...