Its main objective is simply to understand and explain social phenomena through surveys, interviews, observations, etc. Qualitative observation, on the other hand, involves carefully watching and ...

Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book ...

Key themes include ethics (how to conduct research to protect the participants); a range of data collections methods (including interviews, focus groups, observing communities); and rigorous data ...