The impact of tariffs on consumer behavior in the United States has become increasingly evident as trade policies shift and ...

New report shows 68 percent of shoppers find flexible return policies easy to exploit, costing retailers billions amid ...

The media buying industry in the US is experiencing the existential challenge of proving its continued relevance in a ...

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Consumer spending, excluding autos, was lower overall nationwide, according to the Federal Reserve’s latest Beige Book report ...

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QR codes allow brands to create meaningful customer connections in new ways. They have the potential to transform passive customers into active brand advocates.

El Paso consumer products company Helen of Troy takes actions to mitigate mounting costs of President Donald Trump's China ...

Circana reports that wellness-oriented shoppers have buying power surpassing $1.1 trillion In the quest of emotional well ... Circana offers predictive analytics and technology to enable clients to ...