It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

We list the best content marketing tools, to make it simple and easy to increase sales online. Whether it's business to business (B2B) or business to consumer (B2C), the content of your website ...

The concept of content marketing is not new, but it has certainly been spreading like wildfire. While the awareness and implementation of content marketing continue to rise, the need for curating ...

While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

Promotion is the methods a business uses to create interest in its products and services among its customers and potential customers. The main aim of promotion is to either persuade customers to ...

Provides tips and guidance to marketers on finding the right MMM supplier, as well as how to ensure success and interpret and use results effectively. The business case for MMM needs to be built, and ...

Changes in the media landscape have placed new demands on media effectiveness modelling. Both attribution and marketing mix modelling (MMM) have a role to play, and can complement each other to enable ...

The marketing mix refers to product, price, place and promotion. When they are trying to compete on an international scale, businesses have to adapt their marketing mix. This is because different ...

Midlands based marketing agency, Prime Mix Marketing Ltd, launches Pounce, a new cutting-edge creative content hub designed ...