Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its ...

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

Upgrade your B2B marketing into H2H—human to human—marketing now with this free webinar. Sponsored by Oktopost. Join MarketingProfs from February 12 through April 16 for Content Marketer's Crash ...

Adding this type of visual content as part of your content marketing mix has proven quite effective. Other types of visual content you can use to attract new leads include videos, memes, and relevant ...

A red hat is just a red hat until MAGA stitching makes it valuable. Those who find Trump’s mixing of politics and marketing objectionable are swimming against the cultural zeitgeist. They should ...

Utilize our top-tier content and multi-platform capabilities to boost your advertising impact. The Bell Marketing Platform is an omnichannel, self-serve advertising tool designed for business and ...