PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Toasted makeup uses warm colors like rusty browns, oranges, and reds to light up the face as though it's awash in the light of a fireplace. Here's a full tutorial on how to recreate the viral look.

The world of makeup is transformative and powerful, allowing individuals to express themselves, highlight their natural ...

If you’re still searching for an easy makeup routine for Valentine’s Day or Galentine’s Day, Lady Gaga's makeup artist Sarah Tanno has the best hassle-free tips for a flawless finish.

The Kurta: A loose-fitting masterpiece featuring a V-neckline adorned with delicate white embroidery. The structured half-sleeves add a contemporary twist to the traditional silhouette.

Explore the latest skincare, beauty, and fragrance launches in Dubai for 2024 and early 2025. From Huda Beauty's UBE launch ...

We’re still obsessing over the Grammy’s most stunning beauty moments, and at the top of our list? Gracie Abrams’ effortlessly chic, minimal smokey eye ...

Discover the science behind beauty as we reveal 2025’s top 10 most beautiful women in the world, ranked using golden ratio ...

A look at the biggest beauty trends from New York Fashion Week Fall/Winter 2025, from bold bangs to playful eye makeup.

A bulky straightener and curling iron can take up valuable space in your suitcase. Thankfully, 2-in-1 hair styling tools ...

Made In Chelsea star Louise Thompson recently showcased a series of outfits featuring a pair of covetable trainers that she ...