Soon after, Kellogg's effectively invented cereal box prizes as well, with an offer for a free picture book for a mailed-in proof of purchase. Corn flakes may be relatively unassuming compared to ...

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Milk being poured over corn flakes - Aleksandr Zubkov/Getty Images ...

With Canadians feeling the inflationary crunch on many grocery staples, you might be wondering why your favourite morning ...

Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” masterbrand assets to do so.

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