The press release said the wordmark was being altered to feature “a modern, custom font” that will make the corporation stand out from its competitors. As for the symbol part of the logo ...

The tie-up between Paddy Power, Prostate Cancer UK and the Professional Darts Corporation drove a 232% increase in men using the prostate cancer risk checker.

Time marches on, as do logos for professional sports teams. Today’s trend usually turns into tomorrow’s afterthought. That doesn’t mean we think some spectacular old logos shouldn’t get another run as ...

Wright, a 62-year-old Lions fan with a penchant for tutus, has achieved almost celebrity status for the elaborate and inventive custom fashions she brings to each Lions home game. For the Christmas ...

Tech officials have been brainstorming new ways to raise money in anticipation of college-sports programs soon entering ... ∎ Corporate logos on the field: In June, the NCAA Playing Rules ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

The University of Houston conducted assessments recently to determine the value of corporate-sponsorship logos at its athletic ... in college and professional sports right valuations.

Tech officials have been brainstorming new ways to raise money in anticipation of college-sports programs soon entering an era of revenue sharing. If a federal judge gives final approval to the ...

Venum Sports’ custom kit, and part of their outfitting policy, made sure UFC fighters kept to their KO penchant in style. Now, UFC is back in Southern California for UFC 311 PPV – its first ...

The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton's classic trucker hat and brought to life with a "modern, custom font that differentiates ...