Customer behaviour analysis can be considered a mind-reading tool for marketers. By observing consumers' engagement with their brands, products, or services, businesses can discover loads of data that ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

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About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

Crypto's key players face growing scrutiny as Chainalysis's surveillance tech meets legal challenges, signaling the ...

Already, he said, he has observed companies embracing a lot of the marketing technology that’s needed to begin the organisational transformations that will allow them to deliver a good customer ...

Oolo AI aims to improve customer satisfaction and reduce the workload of support teams while ... and to automate data collection and analysis to improve marketing efforts faster. Enhancing campaigns ...

The Sportsbet "live odds" segments hosted by former player Nathan Brown was an AFL television broadcast mainstay for years.

The ET CX Annual Symposium 2025, an ETBrandEquity initiative, hosted a compelling panel discussion entitled – First Principles of Customer Lifecycle Management: Maximising Delight, Minimising ...

Local businesses in the U.S. must adopt strategic digital marketing approaches in 2025, focusing on local SEO to boost ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it ... marketing mix capabilities will provide the high-level benefits that'll make your decision ...

A new era of customer engagement begins as BlueConic lets marketers launch personalized, interactive content—without leaving the CDP BOSTON, April 24, 2025 /PRNewswire-PRWeb/ -- BlueConic, the leading ...