AI-powered customer analysis uncovers hidden frustrations ... AI-driven customer segmentation sharpens targeting, and it makes marketing campaigns more effective. Future trends, now.

Customer behaviour analysis can be considered a mind-reading tool for marketers. By observing consumers' engagement with their brands, products, or services, businesses can discover loads of data that ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Understanding customer feedback is important to improve products and services, enhance customer satisfaction, and drive business growth. Several customer feedback analysis tools have emerged to help ...

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About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

Crypto's key players face growing scrutiny as Chainalysis's surveillance tech meets legal challenges, signaling the ...

Already, he said, he has observed companies embracing a lot of the marketing technology that’s needed to begin the organisational transformations that will allow them to deliver a good customer ...

Oolo AI aims to improve customer satisfaction and reduce the workload of support teams while ... and to automate data collection and analysis to improve marketing efforts faster. Enhancing campaigns ...