A customer journey is the end-to-end experience a customer has with your brand or business. When you create a successful customer journey, you’re able to reduce costs, increase revenue, and establish ...

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

Does a cure for ‘beauty burnout’ lie in bespoke design? The founders of Kindred Black think so. Here, they talk Wallpaper* ...

I want FirstPort to lead by example in terms of training, attitude and culture, as well as the systems we use and the expertise we bring in from other industries Ultimately, in light of the coming ...

Customer journey mapping is another helpful approach towards gaining insights into consumer behaviour patterns. This involves visualising step-by-step processes followed by buyers when dealing with ...

With concerns over tariffs, geopolitical tensions, labor shortages, rising prices and customer demands, 3PLs must be nimble to remain competitive. 3PLs and their customers face intense pressure to ...

Zales Enters a New Era with “Own It” Campaign Launch, Marking a Turning Point in Brand Vision, Deliberate Product Curation, and Customer Journey The famed fine jewelry retailer invites a new ...

Smarter Than a Chatbot: Inside the New Era of Domain-Specific AI Assistants ...

In the last three years, Venchi has more than doubled its stores and sales. Maintaining high customer service standards while scaling is a significant challenge for any business. But Venchi seized ...

“These surveys are essential for the MTA to understand what is working and where we can focus on to improve the customer journey,” said MTA Chief Customer Officer Shanifah Rieara. MTA officials said ...