Again, this can be confusing for those accustomed to the old branding but it might be easier if you’re just looking for a Dell computer. At least, that’s what Dell hopes. The Dell, Dell Plus ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to Apple's iPhone nomenclature. The computer manufacturer is ...

Dell Technologies (NYSE: DELL) builds on decades of PC innovation with a new, simplified portfolio featuring on-device AI for greater end-user creativity and productivity. To accelerate AI PC ...

Using CES 2025 as a launching pad, Dell has a new product-branding strategy for its entire PC lineup starting with its newest models. All of Dell's classic, well-known product-line names for its ...

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers. After starting ...

Save with these 6 Dell coupon codes on PCs, laptops, gaming PCs, Alienware, monitors, printers, and more. All coupon content is created by PC Gamer. We may earn a commission if you buy through our ...

"Dude, you're getting a Dell" is about to be more apt than ever. Dell announced a sweeping overhaul of its AI-powered PC portfolio at CES 2025 Monday. More than just a next-generation refresh ...

According to Dell, the rebrand intends to simplify what had become a hodgepodge of product lines with sometimes inscrutable names that tell the average consumer very little about the computer's ...

The new marketing tactics also align with Dell's (and virtually every other PC brand’s) efforts to push so-called “AI PCs” onto consumers. Per Terwilliger: The AI PC market is quickly evolving.

The 2025 lineup will now consist of three different lines with very familiar names: Dell, Pro, and Pro Max. Here’s how the company defines the three PC categories: The company says the Dell and ...

But Dell will still offers a PC lineup that consists of entry-level, mid-range, and premium devices. You’ll have to wait until later this year for the Dell Premium to hit the streets though.

AMD’s first commercial PC deal with Dell Technologies will help the company gain more acceptance from enterprises, according to a top Dell partner. ‘There’s no doubt that that’s going to ...