JioStar is negotiating TV and digital ad sales for the ICC Champions Trophy while the advertising market remains cautious. Despite high ad rates and challenges in selling inventory, excitement around ...

A landing page is a dedicated webpage designed to capture the attention of website visitors and guide them toward a specific ...

Purple Patch and Veon on Thursday announced a strategic supply path integration that enables programmatic access to Veon's ...

With the theme "Digital Renaissance: Innovating for Tomorrow's Consumer," the summit emphasised the urgency for brands to adapt to the demands of Gen Z and Gen Alpha through hyper-personalization, ...

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DIRECTV Advertising grows streaming scale and fortifies relationship with Magnite to meet expected potential increases in volumes for live sports in-game inventory ...

European businesses must stay abreast of emerging technologies to maintain a competitive edge. This article delves into the ...

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has joined forces with Stingray Advertising to transform the in-store ...

In the rapidly evolving landscape of programmatic advertising, where technological innovation drives market leadership, the ...

After AI-overview, Google’s restrictions on indexing of sponsored content for SEO rankings puts publishers at risk of further ...

In this digital era, retail transformation has accelerated, driven by the convergence of cutting-edge technology and evolving ...

If 2024 was the year of live-streaming sports, Dave Dembowski of Operative writes that 2025 is the year of live-streaming ad innovation. With massive audiences that continue to steal from traditional ...