Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth ...

The research, conducted by YouGov on behalf of the Advertising Standards Authority (ASA), surveyed 6,808 people across the UK, asking them to recall a slogan or strapline from an ad they remembered.

The Magic Kingdom wasn’t Disney’s first theme park, but as the heart of the sprawling vacation destination known as Walt Disney World, it’s the most important of the 12 parks that bear the ...

Disney is boosting its advertising capabilities for live events, with third-party partnerships, a new certification program for live sports and entertainment as well as biddable deals for live sports.

Visiting Disney World in Orlando was one of my most magical childhood memories, and I couldn't wait to share the experience with my 9-year-old daughter Ruby. So this past October, after countless ...

Disney has released a huge wave of new construction permits, with 15 new Notice of Commencement filings released today for ... Magic Kingdom at Walt Disney World will close early tomorrow, January 30, ...

One common complaint about the ad industry is a lack of transparency about where you're buying and how it's measured. At CES 2025, Disney discussed their new global ad tech stack and how they're ...

teasing the new Disney Villains land in the works for Magic Kingdom and the upcoming stage show at Disney’s Hollywood Studios. New Walt Disney World Ad Teases Disney Villains Land and Stage Show The ...

See if you can match the ad slogan to the fast (or fast casual) food empire it belongs to in the quiz below. One early fast food slogan to catch on came courtesy of the White Castle hamburger chain.

Back when there were only three TV channels and no way to fast-forward through the commercials, advertising slogans stuck with us. Some ad slogans became so famous that people used them in daily ...

Disney’s ad-supported streaming offerings have reached a total of 157 million monthly active users globally, the company disclosed on Wednesday. The figure includes 112 million MAUs in the U.S ...