The morale booster red poster campaign with the iconic British slogan 'keep calm and carry on' was behind their calmness, only deemed to failure. Watch the full documentary on BBC Select.
Tesco has topped the list of the UK's most memorable ad slogans. "Every Little Helps" was mentioned more times by members of the public than any other slogan in a recent survey conducted by YouGov.
The research, conducted by YouGov on behalf of the Advertising Standards Authority (ASA), surveyed 6,808 people across the UK, asking them to recall a slogan or strapline from an ad they remembered.
See if you can match the ad slogan to the fast (or fast casual) food empire it belongs to in the quiz below. One early fast food slogan to catch on came courtesy of the White Castle hamburger chain.
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