Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, ...

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many ...

Channel controls for Demand Gen lets you precisely target YouTube Shorts, Gmail and other visual platforms, with detailed ...

As a result, an increasing number of advertisers are prioritising building CTV advertisement campaigns into their media ...

Google faces mounting pressure in the U.S. over how it has wielded its dominance in the online advertising sector.

Engaging a white-label marketing service not only frees up time to focus on key growth areas and scale faster, but also ...

“Our 2024 progress highlights the increasing effectiveness of AI in identifying and blocking fraudulent attempts to enter our ecosystem,” said Alex Rodriguez, general manager—ads safety at Google, in ...

In today’s fast-paced digital world, having a solid marketing strategy is more important than ever. The Google ...

Do not settle for outdated metrics. Discover the crucial PPC KPIs needed for driving sustainable and profitable business ...

Far-right commentator Michael Knowles told his millions of podcast subscribers that out former Secretary of Transportation ...

Click to enlarge a PDF or open the advertiser web page.