B9 Beverages, maker of Bira 91, has seen losses rise by 68% in FY24 due to an Rs 80 crore inventory write-off and a name change-related sales suspension.

Bira beer's parent company B9 Beverages Ltd has taken a huge financial hit of ₹80 crore, all because of a simple name change in India. The firm recently changed its name from 'B9 Beverages ...

B9 Beverages has received tax notices for more than ₹26 crore from the Maharashtra government at a time when the maker of the popular Bira beer brand is struggling to make payments to its ...

Sagar Malik Updated : Feb 17, 2025, 03:10 PM IST Changing names can mean a lot of different things. But for B9 Beverages – the maker of the Bira 91 beer – it meant a direct loss of Rs 80 crore and a ...

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What’s in a name? For B9 Beverages, the parent company of Bira Beer, apparently ₹80 crore in losses. Bira 91, India’s popular craft beer brand, faced a massive financial setback after a corporate name ...

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Name-related issues can disrupt brand equity, delay operations, and create legal troubles, making rebranding a complex and risky process for businesses. B9 Beverages, which owns Bira beer, lost its ...