This eyebrow stencil kit, color-changing blush oil, and eyeliner guide wand are here for the glam queens who are still ...

View “#eye makeup” posted on instagram >>> As we venture into 2025, it’s essential to reflect on the beauty trends that have ...

To achieve a more youthful and open look, opt for a nude or white pencil on the waterline. This simple change can make a ...

Look polished and professional with this easy workday makeup routine—featuring natural skin, soft eyes, and long-lasting lip ...

I know pastel colours are having a make-up moment, but how do I make them work without making myself washed out?

As couples embrace more authentic wedding styles, brides are following suit with fresh-faced makeup that enhances their ...

Brenda Song’s makeup routine is significantly different (in a good way!) from her 2003 glam. Song, 37, broke down her beauty ...

Mary J. Blige kicked off 2025 on her For My Fans tour, and on the road with her is makeup artist Merrell Hollis. The pro took ...

Spring is the perfect time for a beauty reboot—from playful eyes and soft hair colour to nourished lips and delicate ...

Jones Road Beauty is respected makeup artist Bobbi Brown’s product line. We got the founder to talk through the bestsellers ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Elli Avram's hair game matched steps with her beauty look of the day by being styled into gradual waterfall waves with a side ...