Deliberate malign use of this data lead to many negative consequences and it forced Facebook to reduce the number of different targeting options it used to offer app marketers. According to eMarketer, ...

Ginny Marvin, the Google Ads Liaison, defended Google saying that the new system results in more credits, not less. She wrote: Hi Darren, I can follow up with you directly, and I’ve checked with ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

Germany, February 8, 2025-- Many agencies, experts and B2B businesses continue to struggle with the unpredictability of traditional lead generation methods. Paid ads, however, offer a flexible and ...

Warner Bros. Discovery has chosen a homegrown team to lead the company’s ad-sales staff into an increasingly complex era. Ryan Gould and Robert Voltaggio, two senior sales executives who have ...

Stop guessing where leads come from and learn how call tracking can give HVAC contractors the data they need to make better ...

Having worked with Facebook ads before and knowing what strict guidelines they impose, I was amazed at how they even got through. With my curiosity piqued, I decided to look more into it. What ...

The Republican-controlled U.S. Senate has given its stamp of approval to Robert F. Kennedy Jr., President Donald Trump’s ...

For 2025, GroupM marked out Connected TV (Smart TV) to become the number one choice for advertising considering its potential to drive hyper-personalised and hyper-localised TV ad solutions.