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Does exactly what is says on the tin' In 1994, Dave Shelton and Liz Whiston were tasked with creating an advertising campaign which ... with flashy slogans being common. The pair needed a punchy ...

There has also been an increasing number of women voters, which plausibly hints at the changing nature of political communication and the feminisation and professionalisation of campaign practices.

In any election year, voters will be hit with an avalanche of campaign slogans meant to prop up the bona fides of the candidates. Let's revisit some slogans from elections past that helped the ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

It is generally known that jargons or slogans will be widely voiced, for example defending the people, working for the nation and state, protecting the little people, fighting sincerely and so on.