IN the Nineties, you couldn’t walk down a high street without spotting someone wearing Gap’s iconic slogan hoodie. Teens ...

For one Shropshire teenager, six weeks off school saw her create her own clothing business for fellow teens. Jemima set up ...

Higher tariff rates could cause clothing costs to go up. According to the Associated Press, about 97% of the clothes and ...

Turns out, it’s because your brand got nixed by an unfamiliar Hidden ... Behold: the Hidden Buyer gap. It’s a disconnect that should be atop the priority list for marketers everywhere, because ...

In 2013, fueled by a passion for motorcycles and action sports culture, the Gilbert man launched Dixxon Flannel Co. from his ...

Whether or not brand wars resume, it matters to consumers if the sunscreen lotion they slather on offers a real shield or not. For that, we cannot rely on claims and counter-claims. We need ...

In the wake of the President Donald Trump's announcement of "Liberation Day" tariffs, the stock market tumbled. And that ...

The brand is an editor-favorite thanks to their wrinkle-free travel pants, but it also boasts so many linen sets, sweatshirts ...

Founders Shunsuke and Chien-Tsu Teranishi say their capes, bombers and other designs are "the intersection of form and ...