Fewer young Australians are drinking. And when they do drink, they are drinking less and less often than previous generations ...

What is Zebra Striping? The drinking trend Gen Z use to lower alcohol consumption - Alternating between booze and ...

A quarter of under-30s would choose a pint of Coke as their regular tipple, while cider and craft beer are now the most ...

This article is written by a student writer from the Her Campus at Brown chapter. Alcohol since nearly the beginning of civilization has been the cornerstone of social gathering, conviviality, and ...

Why are Gen Z and millennials drinking less alcohol than their parents did? And how has the Non-Alcoholic industry changed ...

As an investor in Diageo shares, I'm increasingly worried about one unstoppable generational trend that could reduce sales in future.

Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...

Americans are trading bar culture for wellness apps and mocktails. But despite alcohol’s many shortcomings, our national ...