A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named "Data not available" show up in their ...

The expansion of our relationship with Google will enable us to further develop our growing infrastructure asset analytics capabilities—initially in the transportation sector with other ...

Google Analytics is a website analytics service developed and maintained by Google to provide users with relevant statistics on how Internet surfers find and use their websites. The software offers ...

A judge will likely target Google's search deals with Apple to address its monopoly, experts said. Google and the DOJ are facing off in a court hearing to determine remedies to its search monopoly.

Building a great app product isn’t enough – you also need to understand how people interact with it. That’s where Google Analytics comes in. This powerful tool helps mobile app developers and ...

Blue Shield of California disclosed it suffered a data breach after exposing protected health information of 4.7 million members to Google's analytics and advertisement platforms. The nonprofit ...

Blue Shield contracted with Google Analytics to track members' activity on the Blue Shield website. According to the complaint, Google Analytics siphoned Blue Shield members' protected health data ...

Blue Shield, like many other health plans, historically used Google Analytics, a third-party vendor service, to internally track how its customers used its websites. "We were doing this to improve ...