PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Unlike ads on Facebook, Google, or Instagram, which often catch users in the middle of their browsing, Apple Search Ads appear when users are actively searching for apps in the App Store. This results ...

Additionally, Google will integrate product feeds for retailers and begin transitioning Video Action Campaigns to Demand Gen by mid-2025.