Google's update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.

Accessible in the Chrome and Google apps for iOS, the new search capability lets you select an item on the screen to learn more about it.

While users can still draw, highlight, or tap to search, there are certain differences with the iPhone version and the Android version.

Google is making it easy to search for content on your screen with the Chrome app on iOS, just like it did with Circle to Search on Android.

Ever spotted something interesting on your screen and wished you could instantly search for it? Google's bringing that power to iPhone users with its new screen search feature, letting you search for anything you see directly through Chrome or the Google app.

Now, thanks to Google Lens, iPhones are getting pretty close to that. Google has announced two big updates to its visual search tool, Google Lens, for iPhone users. The most important one is the fact that a new screen search feature is being introduced within both the Chrome and Google apps.