Businesses together with brands now view social media platforms as fundamental in their marketing strategies. Twitter provides businesses with an exceptional method to connect directly with existing ...

The de-influencing movement is a social media ... influencers aren’t always transparent when giving product reviews because they’re often paid to say certain things. So, trust yourself to ...

Social media platforms were originally sold as digital town squares—places of creativity, inspiration, and unwavering support ...

BPG Group and YouGov released the results of the 2019 Social Media Influencers’ Survey. This year’s survey focused on consumers’ views about Social Media Influencers. The survey which is currently in ...

Quitting social media doesn't mean you have to be out of the loop. Here's how to make sure you stay connected, whether you're ...

She called independent journalists, podcasters, social media influencers, and content creators to apply for White House press credentials through the newly launched website, whitehouse.gov/newmedia.

A recent Pew Research study found that 21% of American adults depend on social media influencers for their news. When considering adults ages 18 to 29, this percentage rises to 37%. Pew conducted ...

Here’s how the new tax rules will impact influencers and digital creators: Social media influencers and digital content creators have become some of the highest-earning individuals in today’s ...

A large chunk of top digital influencers with a large follower base were found to be non-compliant with mandatory promotion-related disclosures. A study by the Advertising Standards Council of ...

As such, they build influence fast, especially among younger audiences. According to the Pew Research Center, 65% of Americans who get their news from social media influencers feel these creators ...