Inbound marketing is the process of creating useful, targeted content that acts as "bait" to draw clients in. Often, this content is in the form of an article, e-book, template, or other ...
Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.) ...