When asked about the rebrand, Mr Glover told Sky News ... When asked if he anticipated the backlash to the advert, the Jaguar director said: "We absolutely don't want to alienate any of our ...

Autocar India has just learnt that the backlash hasn’t been ... The decision to entrust the rebranding to Accenture Interactive, which had acquired Jaguar Land Rover’s in-house creative ...

Jaguar Land Rover (JLR) has revealed its pre-tax profit reversed by more than £100m during its latest quarter despite a rise ...

In an audacious rebrand, Jaguar unveils the Type 00 in Miami, an electric concept car that upholds the British automotive ...

Jaguar's recent rebranding campaign ... While the concept drew attention for its audacious styling, the backlash over the branding choices suggests a disconnect between the company’s ambitions ...

Jaguar has revealed a first look at its new luxury electric car after coming under heavy criticism for rebranding its image. The British car maker sparked widespread controversy last month when it ...

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

Jag's big rebrand has been in development ... But the radical break from Jaguar's traditional image provoked a fierce backlash, with critics accusing the firm of trampling on its British heritage.

Jaguar’s bold rebrand late last year spurred significant consternation from automotive media and the public alike, but it’s now been revealed that the manufacturer’s overhaul also blindsided ...

My fear is not that Jaguar’s rebrand has ripped up, thrown away and destroyed a legacy, but that the strategic decision to bet the house on electric is not only mistimed, but borderline reckless ...