Jaguar Land Rover (JLR) has revealed its pre-tax profit reversed by more than £100m during its latest quarter despite a rise ...

Autocar India has just learnt that the backlash hasn’t been ... The decision to entrust the rebranding to Accenture Interactive, which had acquired Jaguar Land Rover’s in-house creative ...

In an audacious rebrand, Jaguar unveils the Type 00 in Miami, an electric concept car that upholds the British automotive ...

Jaguar's recent rebranding campaign ... While the concept drew attention for its audacious styling, the backlash over the branding choices suggests a disconnect between the company’s ambitions ...

This approach prompted backlash online, with figures like Elon Musk questioning Jaguar’s priorities, asking, “Do you sell cars?” The rebrand has been described by Jaguar as a bold and imaginative ...

Jaguar’s bold rebrand late last year spurred significant consternation from automotive media and the public alike, but it’s now been revealed that the manufacturer’s overhaul also blindsided ...

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.