The ad did not feature a car throughout its entire 30-second run. Jaguar defended the company's recent rebrand amid the backlash. "Our brand relaunch for Jaguar is a bold and imaginative ...

The Jaguar rebrand has remained controversial since ... While this massive pivot initially caused a lot of backlash from the car community, it seems that some have come around to the Jaguar ...

It was necessary to rebrand and Jaguar was “absolutely committed to the big leap” it needed to take, according to managing director Rawdon Glover. Speaking at Advertising Week Europe today (2 April), ...

describing publicly for the first time how she navigated the backlash to Jaguar’s divisive rebrand last year. “It was one of those times that, when you go through something challenging ...