In 2007, New York City launched an advertising campaign called Just Ask The Locals, which suggested that it is the locals who are best able to share tips and advice on how to discover the city.
With more and more tourists swamping its many countries, causing friction with locals as overtourism bites, it’s never been more important to blend in.
Jessica Hoffman, a community advocate and admin of the 'Siesta Key-ASK THE LOCALS' Facebook page, said the storm feels simultaneously like a lifetime ago, and as if it just happened yesterday.