LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated ...

Overview South-Korean game publisher Springcomes partnered with rewarded user acquisition platform Gamelight to scale the ...

Consumer analytics are the bedrock of any successful marketing strategy. However, transforming your data into actionable insights can be a huge drain on your te ...

Nottingham Building Society priced its debut UK prime RMBS on Wednesday at 55bp over Sonia, while Atom Bank was marketing a ...

Refinancing is the process of replacing an existing mortgage or loan with a new one, typically used to get a better interest ...

E-commerce businesses globally must compete on one main street where prime real estate goes to those willing to pay the price ...

and offline marketing to consider. What’s essential for understanding mobile app acquisition costs is having to hand a figure to highlight mobile app users’ lifetime value. So, let’s look closer at ...

If your startup’s growth has stalled, the problem often lies in your marketing or sales strategy. The good news? Growth ...

There are many metrics to track app performance throughout the user lifecycle, but Lifetime Value (LTV) may be the most extensive, following the user’s journey from day one to when they uninstall the ...