ARPU offers companies a reliable, month-over-month cash flow metric that aligns with a customer’s very first month.

LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability.

LTV has a tactical, implementation bias rather than a strategic ... recruit its first sales professional and what hiring criteria should they use? The first marketing hire? How can a growth ...