Each colour triggers a different feeling and diverse cultural and psychological associations. For example, blue tends to be associated with trust, security, and reliability, while red can evoke ...
Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the attention of our readers. Here, in reverse order, are the most read logo ...
The red-white-and-blue colour scheme drew obvious visual parallels with the American flag, appealing to patriotic emotions. Pepsi's vintage logo with a symbolic globe from the 1940s Over many decades, ...