But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

LUXURY makeup brand Merit Beauty first launched in 2021 and since then it has quickly become one of the most sought-after brands on the market. Loved for its minimalist ethos and high-performing ...

From big names like Bobbi Brown and Charlotte Tilbury to brands that are only a few years old but are already disrupting the industry, here are the make-up artist-founded make-up brands you need ...

Buy, use, enjoy, name drop… At the heart of this eco-chic ... Sold. This ‘clean’ beauty brand is sweeping through the US causing as much of a stir as you’d imagine a real drunken elephant ...