market researchers must segment and survey a wide range of stakeholders and customers, all of whom will have direct impact on new product potential. Over the past decade 99 per cent of drug trials ...

Apple made its way to the list of top five smartphone brands in Q4 2024, boosted by festive discounts and increased marketing ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

India overtook China to become the second largest diamond market. The country’s domestic market has witnessed double-digit ...

The Honda CR-V was Malaysia’s best-selling C-segment SUV in 2024, Honda Malaysia announced today. According to the company, ...

Global Tablet Market Projected to Reach USD 202.4 Billion by 2033 Amid Technological Innovations and Increasing Demand for Remote ConnectivityDublin, Feb. 07, 2025 (GLOBE NEWSWIRE) -- The "Tablet ...

The cannabis market rarely sits still, but this year has brought an unexpected shift in consumer preferences. While many ...

Definition: Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. There is one important thing to understand that ‘niche’ does not exist, ...

The rate cut by RBI Governor Sanjay Malhotra will lead to reduced borrowing costs that would encourage credit flow, making ...

The life insurance segment is expected to surpass $75b by 2032. The global premium finance market, valued at $52.2b in 2023, ...