Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its ...

A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared ...

Succeeding with marketing and branding in an increasingly noisy landscape takes resolve to stand out. Begin by defining your authentic differences and purpose. Then, deploy an integrated mix of ...

Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...

As mobile usage continues to dominate, the importance of targeted and effective mobile marketing strategies has never been greater. A strong mobile presence can significantly enhance customer ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

As per industry observers, financial services, healthcare, and enterprise technology sectors are leading the transition ...

Here are seven attractively valued dividend stocks investors can bet on for the long term, according to Bank of America ...

Each decision you make can have a ripple effect—either positive or negative—that can impact how successful your business is ...